Our Team Blog

How Boxee Sees the Apple TV

Most of us at Boxee are Apple fanboys. If it is silver and it has the Apple logo on it, we pre-order it. If there’s a line around the block, chances are we’re in it. And everything stops at Boxee HQ while we unbox the latest gadget to come out of Cupertino. We were incredibly excited when a couple of developers in the community made it possible to run Boxee on Apple TV (as hundreds of thousands of users have done) and the Boxee Remote for iPhone remains one of the most popular interfaces people use to interact with Boxee. Plenty has happened since then.

Now there is a new version of Apple TV coming out and the Boxee Box is launching in November.

We think people want to be able to watch anything that they can watch on their computer, only on their bigscreen TV. There is an overwhelming consumer expectation that the content we can consume in our cubicles, our dorm rooms, and in our laps should be available in our living rooms, in full 1080p with a gorgeous interface. It’s a simple premise, but the challenge is to do it in a way that makes sense in that space, so you can put your feet up, grab a remote and start watching. No keyboards, mice, windows or labyrinthine menus. It should be calm and it should be beautiful. And it *must* be open.

We all watched the Apple announcement. We walked away feeling strongly confident about the space it left for Boxee to compete. We have a different view of what users want in their living rooms. We are taking different paths to get there. The Boxee Box is going to be $100 more expensive than the Apple TV, but will give you the freedom to watch what you want.

We think it’s worth it.

September 1, 2010 at 4:43 pm

420 Responses to “How Boxee Sees the Apple TV”

  1. Justin says:


    I went to this post hoping I would find a feature comparison of the two choice, Apple TV vs. Boxee (desktop or Boxee Box) because I wanted to use it to convince some friends to go the Boxee way. Can I suggest you post something like that up here. I think there are a lot of people that will want to weigh their options, and a good comparison chart would help tons.


    And I love the software

  2. Yeah a big difference though between you guy and Apples core mantra. You are about the exploration of content how you want the way you want, especially if the user is paying for it.

    Apple wants you to enjoy life the way they want you to enjoy life. Steve Jobs wants us to stay in his world and enjoy it his way. All around what I am saying it is nice to see you guys move on the scene with a google'esche mentality.

    About the price, I would rather spend more for more in the long run than less and be confined to a few options.