Our Team Blog

Boxee helps Universal promote the new film The Fourth Kind

Set in modern-day Nome, Alaska, The Fourth Kind (in theaters this Friday) is a thriller that integrates never-before-seen archival footage into the film to tell the story of psychologist Dr. Abigail Tyler (Milla Jovovich). While conducting a sleep disorder study, Dr. Tyler began videotaping sessions with traumatized patients and unwittingly discovered some of the most disturbing evidence of alien abduction ever documented. Just watching the trailer freaks me out (click on the movie poster to see it).

The Fourth Kind Movie Poster

To get people excited for the movie, Boxee’s in-house App Guru Shawn built The Fourth Kind Application, which includes TV spots, and other videos related to the film, as well as a collection of real-world video and photographic documentation of the four kinds of alien encounters: sightings, evidence, contact, and abduction.

The Fourth Kind Application for Boxee - Evidence

This app provides an example of how companies can use Boxee to bring the creativity of the web to the TV screen. Rather than being limited to a 30 or 60 second spot, Boxee’s platform lets content owners build a rich experience where audiences can use a remote control to interact with a variety of media related to a film, TV show, celebrity, band, artist, or brand.

So do you believe in alien abduction? Experience The Fourth Kind in theaters this Friday, November 6.

November 3, 2009 at 2:42 pm