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Old November 17th, 2010, 11:43 PM
EZC EZC is offline
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Lightbulb Help! Survey Filler Needed for MBA Project About a New Remote

Hi Boxee community,

I am in the High Tech MBA class at Northeastern University. We see an upcoming trend in the media center device like the Boxee systems. We perceived the needs of a new type of remote in your living room.

We would like to get some feed back on our concept. If anyone have spare time on hand please help us fill out a survey. It is a very short survey less than 10 questions. The class requeriment needs us to get about 100 survey. So, we really need the power of this forums.

http://northeastern.qualtrics.com/SE...tC41Op3hP8qi5S

Thank You, we appreciate your time to help us

Last edited by EZC; November 17th, 2010 at 11:51 PM.
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  #2  
Old November 22nd, 2010, 06:11 PM
steve30000 steve30000 is offline
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What type of analysis are you running on your results? Just curious as the company I work for does software for analysis like this and we are taught in a lot of MBA programs (but I don't think Northeastern is one).
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Old November 23rd, 2010, 01:21 PM
EZC EZC is offline
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We are doing a concept test market analysis. Basically, we are trying to see what functions of the product people like and are important on the device. These will be the factors that drives further product development. We also want to verify our user ethnography research that we have done earlier and make sure we are targeting the right consumer.

Quote:
Originally Posted by steve30000 View Post
What type of analysis are you running on your results? Just curious as the company I work for does software for analysis like this and we are taught in a lot of MBA programs (but I don't think Northeastern is one).
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  #4  
Old November 23rd, 2010, 05:41 PM
steve30000 steve30000 is offline
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Quote:
Originally Posted by EZC View Post
We are doing a concept test market analysis. Basically, we are trying to see what functions of the product people like and are important on the device. These will be the factors that drives further product development. We also want to verify our user ethnography research that we have done earlier and make sure we are targeting the right consumer.
Actually sounds like a good use for a Conjoint Analysis study.
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  #5  
Old November 23rd, 2010, 09:26 PM
gmd024 gmd024 is offline
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If you can get anything like this...http://www.youtube.com/watch?v=QY1OObJxQH4 to function on anything but a Windows environment/WMC (bcz of the supported Windows speech recognition) you will be ultimately rewarded by the 'Many' sales to all of the new Media box/player users available today
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